How a Telecom Leader Achieved 4.6 CSAT with GetAnnotator’s Remote Experts
- Industry: Telecom
- Country: Switzerland
- Problem: Low Intent Customer Support Chatbot
- Solution by: GetAnnotator by Macgence AI
Challenge
A leading telecom provider in Switzerland which have been faced persistent challenges with its AI-powered customer support chatbot. Despite heavy investment in NLP models, the AI struggled with:
- Low intent classification accuracy (just 72%)
- Misinterpretation of customer sentiment in multilingual queries
- Ineffective responses to nuanced, context-heavy customer complaints
These gaps led to frustrated customers, high escalation rates, and longer resolution times. The brand needed high-quality, context-rich annotated conversational datasets—fast and at scale.
Solution – GetAnnotator’s Conversational Dataset Expertise
GetAnnotator deployed a specialized team of remote annotators trained in:
- Domain-specific telecom terminology
- Multilingual sentiment annotation (English, German, French, Italian, and Romansh)
- Advanced intent tagging for complex customer support scenarios
Key Actions:
- Data Collection & Cleaning – Aggregated over 500,000 real customer chat logs from multiple channels.
- Custom Annotation Framework – Designed taxonomy for intent classification covering 120+ telecom-specific intents.
- Human-in-the-Loop QA – Multi-tier quality checks by senior annotators to maintain over 98% annotation accuracy.
Impact
The bar graph below paints a clear picture of how the Swiss telecom leader’s success rate soared after partnering with GetAnnotator.

Business Outcomes After Implementation:
| Metric | Before GetAnnotator | After GetAnnotator | Improvement |
|---|---|---|---|
| Intent Classification Accuracy | 72% | 91% | +19% |
| Sentiment Detection Accuracy | 68% | 94% | +26% |
| Chatbot Resolution Rate (No Human Escalation) | 54% | 82% | +28% |
| Customer Satisfaction (CSAT) Score | 3.4 / 5 | 4.6 / 5 | +1.2 points |
Statistics at a Glance:
- 500K+ conversations annotated
- 5 languages supported
- 98%+ annotation accuracy maintained
- AI training time reduced by 35% due to clean, ready-to-use datasets
Remote Advantage – Why GetAnnotator Leads
GetAnnotator’s Remote Annotators are at the top of the industry due to:
- Global Talent Pool: Access to linguists and subject matter experts worldwide, enabling 24/7 annotation cycles.
- Cultural Nuance Understanding: Annotators familiar with regional slang, idioms, and telecom-specific language patterns.
- Cost Efficiency: Remote model reduces overhead costs by up to 40%, without compromising quality.
- Scalability on Demand: Ability to scale teams from 10 to 150+ annotators within days.

Benchmark vs. Industry Average:
| Factor | Remote Annotators | Industry Average |
|---|---|---|
| Annotation Accuracy | 98% | 91% |
| Average Turnaround Time | 4 days / 100K records | 7–10 days |
| Cost Efficiency | 40% savings | 20% savings |
| Language Coverage | 30+ languages | 10–15 languages |
Conclusion
By leveraging GetAnnotator’s high-quality remote annotation services, the telecom brand transformed its customer support AI—boosting accuracy, customer satisfaction, and operational efficiency. This case reinforces how skilled remote annotators can outperform traditional in-house teams, delivering faster, smarter, and more cost-effective NLP training datasets.
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